Let’s be honest, for years it’s felt like some of America’s biggest companies have completely forgotten their main job. Instead of focusing on making great products for the people who actually buy them, they seemed far more interested in getting a pat on the back from a small, loud group of activists.
These giant corporations spent more time lecturing everyday Americans than listening to them. Honestly, who asked for a political science lecture when they’re just trying to buy a pair of pants? It left a lot of us scratching our heads and wondering when things went so far off the rails.
From Daily Caller:
American Eagle Outfitters has stumbled upon an obvious, ageless, truth: Attractive women make good models.
The brand’s shares spiked more than 4% on July 24 after “soaring in premarket trading,” according to CNBC. This comes after the clothing retailer announced actress Sydney Sweeney will star in their fall campaign.
The campaign, titled “Sydney Sweeney Has Great Jeans,” features the denim-clad actress striking a series of provocative poses. The thus-released photos and videos appear to be a resounding hit among X users…
But it looks like one company finally woke up from its woke fever dream. Clothing retailer American Eagle decided to try a shockingly simple strategy: hiring a universally beloved and stunningly beautiful actress to sell their clothes. The results, as you might guess, have been nothing short of spectacular.
A Return to Sanity
The company’s new campaign features superstar Sydney Sweeney. The campaign is, and I’m not exaggerating, refreshingly simple. In the ads, the gorgeous actress simply looks fantastic in a pair of jeans. There’s no lecture, no hidden agenda, just a confident star showing off a product. It’s a return to the simple, ageless truth that attractive people are very, very good at modeling clothes.
This is the same Sydney Sweeney who has been lighting up movie theaters and streaming series in recent years. It seems she has a star quality that companies crave. The moment her face appears on a website, consumers can’t get enough. So, it’s no surprise that when American Eagle put her in their ads, the public responded with a resounding “yes!”
The Bottom Line Speaks Volumes
Before this brilliant move, American Eagle was struggling. According to Quartz, the company’s stock was down a painful 35% this year. And what do you know? The market responded almost instantly. The moment the Sweeney campaign launched, the stock soared an incredible 17% in after-hours trading, proving that common sense is also very profitable.
It’s a lesson that other brands seem determined to learn the hard way. As The Daily Caller noted, this successful move might be a sign of a much-needed cultural shift.
This isn’t a fluke, is it? We’ve all seen what the alternative looks like. Car company Jaguar saw its sales collapse after a bizarre “non-binary” rebrand, and who can forget when Calvin Klein put up a massive, unflattering billboard of a plus-size rapper in New York City? American Eagle chose a different path, and they are now reaping the financial rewards.
The lesson here couldn’t be clearer. Americans are tired of being preached to by out-of-touch companies. They want quality products advertised in a way that celebrates timeless values like beauty and confidence. Let’s just hope other boardrooms are taking notes.
Key Takeaways
- American Eagle’s stock soared after choosing a beautiful actress over woke marketing.
- The free market rewards companies that embrace traditional values, not leftist politics.
- Brands pushing divisive agendas risk alienating customers and hurting their bottom line.
- Common sense and serving the customer remain the most effective business strategies.
Sources: Daily Caller, Quartz
