Remember when commercials just tried to sell you stuff? No lectures. No sermons. Just attractive people enjoying products you might want to buy. Well, corporate America seems to have rediscovered this revolutionary marketing strategy: giving customers what they actually want. After years of force-feeding consumers lectures about social justice and diversity quotas, major brands are quietly returning to that simple formula that built the American economy.

The pendulum of corporate virtue signaling appears to be swinging back toward common sense, and the usual suspects are having complete meltdowns. What’s driving this shift? The oldest rule in capitalism: money talks, and woke walks. Right out the door with those declining sales figures. (Funny how that works, isn’t it?)

More companies are seeing the light.

From Daily Wire:

Dunkin’ Donuts took a page from the American Eagle playbook with a recent ad featuring actor Gavin Casalegno from “The Summer I Turned Pretty,” and the left is having a collective meltdown, claiming that the ads amount to “racist dog whistles” and support for “eugenics.”

The ad starts with Casalegno sitting by a pool, dressed in shorts and a button-down shirt only buttoned at his waist. “Look, I didn’t ask to be the king of summer. It just kind of happened,” he says as he walks from the edge of the pool to a lounge chair. “This tan? Genetics. I just got my color analysis back. Guess what? Golden summer. Literally.”

I kid you not – this sent people into a tailspin. The response from social media’s self-appointed thought police was swift and unhinged. TikTok users immediately began comparing the ad to the eugenics movement. One critic’s video, overlaid with text reading “Another eugenics-based ad,” declared: “They’re getting BOLD. They were already bold, but they are getting fing BOLD right now. Holy s.” (I checked her profile. Exactly what you’d expect.)

When Good Genes Trigger Bad Faith Arguments

The hysteria reached new heights as users connected Dunkin’s ad to the Sydney Sweeney American Eagle controversy from earlier in the week. That’s where the actress’s “great jeans/genes” wordplay sent liberals into similar convulsions. “Why are ads so obsessed with genetics all of a sudden?” one TikTok user asked, garnering nearly 28,000 likes. Because mentioning genetics in a joke about tanning is basically Hitler, apparently?

The manufactured controversy even made its way to mainstream media. MSNBC producer Hanna Holland penned a column claiming the advertisements reflect “an unbridled cultural shift toward Whiteness, conservatism and capitalist exploitation.” (There’s a lot to unpack there, but let’s just throw away the whole suitcase.) ABC’s “GMA First Look” featured Kean University professor Robin Landa. She somehow linked a coffee commercial to America’s historical eugenics movement. Your tax dollars at work, people.

The Market Has Spoken

While activists see fascism in every frame, companies are rediscovering a fundamental truth: attractive spokespeople move products. This isn’t rocket science. It’s Marketing 101. Beauty sells. Excellence inspires. Aspirational advertising works. Meanwhile, scolding customers about their privilege while pushing products? That’s a recipe for bankruptcy.

Smart companies are reading the room. They’re recognizing that the vocal minority on TikTok doesn’t represent their actual customer base. The average American grabbing their morning coffee doesn’t see eugenics in a summer tan joke. They see a refreshing drink they might enjoy by the pool. You know, like normal people do.

Just look at Bud Light’s disaster last year. Or Target’s pride month stumbles. Companies are learning the hard way that Twitter isn’t real life. And thank goodness for that.

This shift represents more than just advertising trends. It’s a broader rejection of the woke stranglehold on corporate America. When companies return to celebrating beauty, success, and yes, even good genetics, they’re acknowledging what their customers have been saying all along: stop preaching and start selling.

The free market is beautiful, isn’t it? That mechanism of consumer choice is course-correcting years of ideological overreach. As more companies discover that going woke means going broke, expect this trend to accelerate. And expect the meltdowns to get even more entertaining. I’m stocking up on popcorn already.

Key Takeaways

• Companies ditching woke messaging for traditional marketing see profits rise
• Liberal activists find “eugenics” in innocent coffee commercials
• The free market rejects forced diversity in favor of consumer preferences
• Corporate America’s return to sanity signals broader cultural shift

Sources: Daily Wire, Fox Business