Here we go again. Another big company decides to lecture us about social justice. Then they wonder why their sales tank. The latest victim? A legendary car company that forgot its job was selling cars, not pushing politics. What happens when you trade loyal customers for progressive brownie points? The answer just cost one CEO his job.

Adrian Mardell is out as Jaguar Land Rover’s chief. The 64-year-old lasted just three years. Can you believe it took that long? His resignation comes after Jaguar’s November rebrand that featured no cars. Zero. Instead, they showed us androgynous models in ridiculous outfits. Even fashion shows would laugh at this stuff.

The Woke Rebrand That Shocked Customers

Remember when Jaguar meant British luxury? Power? Class? Well, forget all that. The company ditched its iconic leaping cat logo. What did we get instead? A parade of what critics called crossdressers. Pink everywhere. Slogans like “delete ordinary” and “live vivid.” What were they thinking?

From ‘Breitbart’:

Adrian Mardell, the Jaguar Land Rover chief who steered the luxury car maker’s disastrous rebrand and new ad campaign, is out after after three years in charge.

“Adrian Mardell has expressed his desire to retire from JLR after three years as CEO and 35 years with the company. His successor will be announced in due course,” the company owned by India’s Tata Motors said in a statement as reported by the Financial Times.

Social media went nuts. People called it “Bud Light 2.0.” One person nailed it: “This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but they have completely misread the moment.” You think? Trump just won in a landslide. Americans are done with this nonsense.

Sales Numbers Tell the Story

Want to know how bad it got? Jaguar sold 49 cars in Europe this April. Last year? They sold 1,961. That’s a 97% drop. Let that sink in.

The yearly numbers are just as ugly. Sales down 75%. Only 2,665 cars sold total. Globally? They moved just 26,862 vehicles all year. That’s an 85% crash from 2018. These aren’t bad numbers. They’re company-killing numbers.

Mardell says he wants to “retire.” Right. After 35 years with the company, he suddenly decides to leave? Please. He drove Jaguar off a cliff chasing what they called a “lifestyle-focused, fashion-forward brand.”

Who asked for that? Not their customers, that’s for sure.

The free market delivered its verdict. Brutal and fast. Jaguar joins the graveyard of woke companies. Disney’s bleeding money. Target learned its lesson. Bud Light still hasn’t recovered. When will these executives learn? Go woke, go broke isn’t just a saying. It’s a promise. Ignore your customers’ values and they’ll ignore you right back.

Key Takeaways

• Jaguar’s woke rebrand featuring crossdressers instead of cars triggered a 97% sales collapse
• CEO Adrian Mardell forced out after the marketing disaster proved “go woke, go broke”
• The luxury brand abandoned its iconic logo and heritage for progressive messaging
• Free market delivered swift justice as customers fled to competitors

Sources: Breitbart