Aren’t you tired of it? That grinding exhaustion that comes from being told that every single part of your life must be seen through the warped lens of identity politics. The simple act of buying a coffee or choosing a grocery store has been transformed into a political loyalty test. This isn’t a philosophy of unity. It’s a corrosive acid designed to dissolve the bonds that hold this country together, piece by painful piece.

And this nonsense is no longer just the rambling of some purple-haired professor in a faculty lounge. This divisive creed now comes directly from the Mount Olympus of the liberal elite, preached from their walled-off mansions. Guess who the latest high priestess is? None other than former First Lady Michelle Obama, who just pulled back the curtain on the quiet bigotry that animates the modern Left.

Her recent comments were analyzed, and the logical conclusion is both stunning and entirely predictable.

From ‘The Daily Wire’:

What she’s doing is trying to privilege the black-owned brand while avoiding the explicit consequence of that choice. She wants to be a racial identitarian when it comes to the positive act of buying — of supporting a business — but she doesn’t be a racial identitarian when it comes to the negative act of not shopping somewhere else.

Let’s not mince words. Michelle Obama spoke about being “mindful” to support brands based on the race of their owners. She thinks you should be, too. Now, play this out for a second. Imagine a prominent conservative said they were “mindful” to avoid minority-owned businesses. The media would spontaneously combust. The accusations of racism would be thunderous, and rightly so. So what is the difference here? Nothing. Absolutely nothing. Making a consumer choice based on skin color is racism. Period.

The New Segregationism

The former First Lady and her media protectors can hide behind woke buzzwords like “equity” and “mindfulness,” but the foundation is rotten. For the 99% of Americans who don’t have a nine-figure net worth, money is a finite resource. A dollar spent in one place cannot be spent in another. It’s simple math.

When you make a conscious decision to “privilege” a business because of the owner’s race, you are simultaneously making a decision to disadvantage another business because the owner is the wrong color. This isn’t empowerment; it’s just old-school discrimination dressed up in new clothes. It’s the same toxic logic behind the DEI grift that poisons our corporations and the un-American poison of Affirmative Action, which tells a brilliant student they lost their spot to someone less qualified because of their ethnicity. It’s a philosophy of division, and it’s tearing us apart.

A Betrayal of Dr. King’s Dream

The greatest tragedy here is the Left’s complete and utter betrayal of the Civil Rights movement. They invoke Dr. Martin Luther King Jr.’s name for political cover while systematically dismantling his entire vision. Dr. King gave his life for a dream of a nation where his children would “not be judged by the color of their skin but by the content of their character.”

Michelle Obama’s philosophy is a direct assault on that dream. It is a demand that we judge—and shop—based on skin color above all else. The quality of the product, the value of the service, the character of the owner… all of it takes a backseat to race. This is a pathetic retreat from the promise of America, a slide back into the bleak world of tribal grievance.

It seems the true guardians of Dr. King’s dream are no longer on the Left. It is conservatives who are now fighting for the profoundly American idea that we are individuals, and that our merit is what truly matters. This isn’t about being “mindful.” It’s about calling out the staggering hypocrisy of an elite class that preaches division from on high. The rest of us should reject their bitter ideology and continue to support the best people and the best products, no matter who they are. That is the only way forward.

Key Takeaways

• Michelle Obama’s shopping advice promotes judging businesses based on the owner’s race.
• The Left’s “equity” agenda is a new form of race-based segregation.
• This divisive ideology betrays Martin Luther King Jr.’s dream of a colorblind society.
• Liberal elites preach racial division from a position of immense personal privilege.

Sources: Daily Wire