Riley Gaines has become a household name for many Americans. Once known only as a college swimmer, she’s now a champion for women’s rights. Her fight began when she tied with a male swimmer who identifies as female at the NCAA championships.
Since then, Gaines has spoken out boldly. She’s appeared on TV shows, given speeches, and testified before Congress. Americans who value traditional sports have rallied behind her common-sense message. Democrats have tried to discredit her, with even Olympic champions criticizing her movement.
But now it looks like Gaines will have the last laugh.
Standing Up to Woke Athletic Brands
Gaines is now taking her message to the fashion world. This week, she launched a new clothing line called “Be Bold” with XX-XY Athletics. The timing was perfect – the collection dropped on the 53rd anniversary of Title IX, the law that protects women’s sports.
From ‘Daily Wire’:
Riley Gaines, the former collegiate swimmer who rose to fame advocating to protect women’s sports and spaces from transgender-identifying males, dropped the first installment of her new clothing collection on Monday, the 53rd anniversary of Title IX…
According to XX-XY’s webpage, “The collaboration with Riley Gaines and Title IX represents a powerful stand for protecting women’s sports as they were meant to be—fair, female and grounded in truth.”
The clothes feature messages like “Title IX” and “Save Women’s Sports.” This puts Gaines in direct competition with giant brands like Nike and Lululemon, which have embraced transgender marketing campaigns.
“Three years ago it was not popular to say that men and women are different,” Gaines said about the launch. “But now, having a brand that proclaims it proudly just gives people the courage, the boldness, the bravery to say what everyone already knows to be true.”
Honoring Title IX’s True Purpose
Gaines marked the launch with a strong message about Title IX’s original purpose. She wrote that the law “was written to protect women based on biological sex—not self-identified gender.”
The clothing line was created with Jennifer Sey, a former gymnast who worked at Levi’s before founding XX-XY Athletics. Sey started the company after seeing major brands partner with transgender influencers.
Gaines praised the Trump administration for working to restore Title IX to its original meaning. “Under the Obama and Biden administrations, this landmark civil rights law was gutted in the name of inclusion,” she noted.
A Fashion Statement with Values
The “Be Bold” collection isn’t just about making a fashion statement. It’s about standing up for what many Americans believe – that women’s sports should be for biological women.
“Title IX opened the doors for women in sport—and we’re not giving that up,” Gaines declared. “Be bold, wear your values, and have faith and courage for the girls who need us to be strong for them.”
For conservative shoppers tired of woke marketing, this collection offers a refreshing alternative. It lets them support female athletes while wearing their values proudly.
As a 12-time NCAA All-American swimmer, Gaines knows firsthand what’s at stake. She’s fighting not just for today’s athletes, but for every girl who dreams of fair competition in the future.
With this bold new venture, Riley Gaines continues to prove that standing up for traditional values never goes out of style.
Key Takeaways
- Riley Gaines launched “Be Bold” clothing line on the 53rd anniversary of Title IX.
- The collection directly challenges major brands like Nike that have embraced transgender marketing.
- Trump administration efforts to restore Title IX’s original meaning are highlighted in the campaign.
- The clothing lets conservative shoppers support female athletes while wearing their values.
Sources: Daily Wire, Fox News
