Here’s what they don’t want you to know: The radical left’s latest attempt to cancel traditional beauty standards just suffered another crushing defeat. While woke activists continue their non-stop war against attractive women in advertising, the free market has delivered a crystal clear message. What happened next proves that Americans are fed up with being told what they should find beautiful.

Get this – the same people who screamed about “problematic beauty standards” are now watching their boycott attempts crumble. Major brands are doubling down on what actually sells. And let me tell you, it’s not what the blue-haired Twitter brigade wants.

This week, luxury fashion house Jimmy Choo unveiled actress Sydney Sweeney as the face of their fancy new fall line. The campaign features the “Euphoria” star in handbags, heels, and striking boots. Sweeney performs ballet-like poses in knee-high white boots and models the brand’s exclusive Isa Pump collection. Here’s an interesting detail – unlike her recent American Eagle campaign that made liberals lose their minds, Sweeney kept this one off her personal Instagram. Though Jimmy Choo proudly displayed the partnership everywhere.

And here’s where it gets good. The timing couldn’t be more perfect. Just weeks ago, leftist critics accused Sweeney and American Eagle of promoting “eugenics” and “Nazi themes.” Eugenics? Really? The crime was an advertisement that celebrated the actress’s natural beauty while making a playful pun about “genes” and “jeans.” Celebrities like Lizzo and Doja Cat rushed to mock the campaign. Progressive academics claimed the brand was embracing “white nationalist identity.” I kid you not.

When Boycotts Backfire Spectacularly

Want to know how badly their boycott failed? The market’s response tells the real story. American Eagle’s stock surged an impressive 25% following their earnings report. CEO Jay Schottenstein specifically credited the Sweeney campaign for driving unprecedented success.

From ‘American Eagle earnings call’:

The fall season is off to a positive start. Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales. Sydney is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition.

Think about these numbers for a second: 40 billion impressions. Products selling out within a week. Some items featuring Sweeney sold out in a single day. The company announced they’re not only continuing but expanding the campaign. Marketing chief Craig Brommers declared, “Sydney Sweeney has great jeans is not going anywhere.” You can almost hear the progressive tears hitting the ground.

The Bud Light Lesson Ignored

I love it when this happens. This success story stands in stark contrast to what happens when companies actually cave to woke pressure. Remember Dylan Mulvaney’s partnership with Bud Light? That disaster saw sales plummet 26% in just one month. The brand lost its position as America’s top-selling beer. The company had to cancel the campaign and fire marketing executives. Why? Because conservatives voted with their wallets.

Sound familiar? Yet somehow, despite Sweeney facing the exact same organized outrage from the left, both American Eagle and now Jimmy Choo are thriving. One supporter commented on the Jimmy Choo announcement: “Buying my wife a pair of these shoes and a handbag. DONE! Gotta support them.” That’s how you do it, people.

Even President Trump weighed in on the American Eagle controversy. He called the advertisement “fantastic.” You know that made progressive heads explode. The campaign now dominates a massive digital billboard in Times Square. It’s basically a monument to the left’s failed boycott.

Here’s the lesson that keeps getting proven over and over: Americans are exhausted by woke scolds. They’re tired of being told what beauty standards should be. They’re done with activists shaming traditional attractiveness. When given a choice between supporting natural beauty or bowing to progressive nonsense, consumers choose beauty. Every single time.

Sydney Sweeney isn’t just selling jeans and luxury handbags. She’s proving that the silent majority still has the loudest voice where it matters most. That place? The marketplace. And guess what? We’re winning.

Key Takeaways

• Sydney Sweeney lands prestigious Jimmy Choo campaign weeks after leftist outrage
• American Eagle stock surged 25% thanks to Sweeney’s “controversial” ads
• Conservative consumers proved their purchasing power beats woke boycotts
• The market chose traditional beauty over progressive ideology

Sources: Daily Caller, AOL