After years of being force-fed radical progressive values by corporations desperate to win social brownie points, it seems the tide is finally beginning to shift. Americans, especially traditional conservatives, have had enough of rainbow-washed marketing campaigns and lectures from the checkout aisle. It turns out when you treat your customers like ideological hostages, they eventually find the nearest exit.

Some companies still haven’t learned the lesson. But — and this is where it gets interesting — plenty of others are sprinting away from the woke cliff as quietly as possible. And now, the consequences are starting to show in some very public ways. One of the biggest Pride events in the country just took a major financial blow…and it’s far from alone.

Pride Month hits a rough patch

Seattle, one of the country’s most famously progressive cities, is finding out that activism doesn’t pay the bills. Organizers of the Seattle Pride Parade, which usually attracts about 300,000 attendees, have announced a stunning $350,000 funding shortfall for this year’s event. The group is now pleading for grassroots donations to stay afloat.

From ‘The Post Millennial’:

“We have seen shifts in corporate sponsorship as companies assess their budgets and priorities, and some sponsors have not yet renewed their commitments this year.”

And Seattle’s not the only embarrassment. San Francisco’s Pride festival lost a jaw-dropping $1.3 million after big sponsors—including Comcast and Anheuser-Busch—bailed. In St. Louis, Anheuser-Busch ended a 30-year sponsorship with PrideFest, leaving organizers short by about $150,000. Across the board, event organizers are feeling the pressure — and scrambling to fill gaps once easily covered by corporate wallets.

Turns out a Pride pamphlet doesn’t pay the bills.

Corporations rethink the cost of woke

If you listen to Pride organizers, they’ll tell you this is a political attack. San Francisco Pride’s Executive Director Suzanne Ford complained about the “sting” of corporations pulling support, blaming a hostile environment. But the truth is simpler: it’s a business decision.

After Target’s merchandise debacle and Bud Light’s catastrophic freefall, companies are understandably cautious. Brands learned the hard way that alienating your core customers — average, hardworking Americans — comes at a steep price.

Matt Skallerud, president of Pink Media, admitted, “Nobody in the media, marketing and advertising world wants to admit how heavy and hard this has been.” Translation: Woke advertising turned into one giant self-inflicted wound.

Now, many companies are going radio-silent during Pride Month, hedging their bets by keeping any celebration “palatable” to most customers. They’re slowly choosing survival over virtue signaling.

Tolerance isn’t the same as endorsement

It’s important to say out loud: Most Americans embrace tolerance. We believe strongly in treating every person with dignity and respect. But there’s a huge difference between living our values — and being bludgeoned daily by radical activism every time we grab a cup of coffee or shop for our kids. Americans have stood up to say: Enough.

Seattle Pride’s Executive Director even admitted that relying on corporate sponsors isn’t the future anymore. She’s right — but not in the way she intended. Real community support arises from genuine connection, not from top-down campaigns wrapped in rainbow logos.

What we’re witnessing is something bigger. It isn’t hatred. It’s the American spirit reasserting itself: defending authentic tolerance over authoritarian activism, choosing common sense over corporate scolding.

And honestly? It’s about time.

Key Takeaways:

• Americans are rejecting corporate radicalism and choosing marketplace accountability.
• Major Pride events are suffering after corporate sponsors quietly walk away.
• Most Americans support tolerance but oppose forced woke activism in business and culture.
• The market—not politics—is driving a much-needed cultural correction.

Source: The Post Millennial